Multiply Your Marketing

Multiply the Effectiveness of your Marketing by Integrating
Your existing efforts with Internet Presence.

 

Time is of the Essence

 

People seem to have less and less time, while the stack of to-do’s gets higher. Offering as many methods of communications and information dissemination allows your Practice to better service Patients, market to potential new Patients and save your staff time.

  

Expand your Communications Reach

 

Email

Adding an appropriate email system to your means of communications can have multiple benefits

 

• Patients have an alterative method to contact your Practice that is more convenient
• The message is in writing
• Time is not wasted relaying or writing it down and moving a slip
• Time of Receptionist is released to respond to urgent Patients / Practice issues
• The line is freed up for incoming calls
• Staff can deal with emails when appropriate and not interrupt work flow
• It is easy to respond in writing or by phone, documents can be attached
• You can respond to a Patient without interrupting them
• Having emails for the majority of your Patients has other benefits:
  • Send snow and emergency information
  • Access email function in office or on an outside computer
  • Send Health Updates to appropriate Patients
  • Send Newsletters and Marketing at virtually NO COST 

* HIPPA restrictions need to be taken into consideration

 

Web Presence

With a well organized billboard out in Cyberspace your Practice information will always be available for access without requiring staff time.

 

Get Clients to your website

Add ALL contact information to ALL Marketing Tools makes it easier for Patients and potential Patients to communicate with your Practice. If they kept the Practice Information sheet with all of the phone numbers and emails they may use it. You now gave them the opportunity to also get the information wherever they are if you duplicated the same information on the Voice Mail system and the Web site. Multiple methods make it easy.

 

Service to Existing Patients

Duplicate all of your Patients Informational Pamphlets and Forms making them available whenever a Patient wants to research information from a source that they trust.

 

Think about how that might be of benefit:

A Patient has a friend that inquires about a health concern… just a few minutes later the web address is sent and your Practice may have a new Patient.

 

Another scenario might be that a new Patient slot just opened up in the schedule but there isn’t time to postal mail the Intake package. Fax, email or website would facilitate the Patient being able to make the appointment and build a positive Patient experience.

 

Even on a daily basis, how much time would it save in coping, organizing, postage and alike to email many of the forms?

 

Marketing on the Internet

By Integrating ALL of your marketing, your website address and email would be available in your print ads as well as listings in all of your telephone directories. Think about it, what you can say in a directory listing that would convince anyone that your Business is just what they want! By having your URL (web address) you have a much better chance of having the opportunity to make a positive impression and capture their attention.

 

 

Health information is the most sought after topic on the Internet.

Having your knowledge accessible on your site is like a magnet for those seeking it. Seeing the quality of the source of the information, your Practice, your providers and the explanation of what makes your Practice unique lends additional credibility.

 

 

Get additional Traffic and Potential Patients

Make sure to add your URL to many other Directories and sites such as Health and business related websites. Obviously, Medical Professional Associations are of major importance as they garner potential Patients in search of a practitioner near them.

 

Share tools such as “Email this to a Friend” work well. Discussion groups (forums) also work well. If a practitioner visits the group and adds information on a reasonable schedule, people will consistently come to read and post their ideas and questions. The threads of prior information may captivate the visitor and build retention.

 

There are also collaborative traffic sharing tools such as links

 

See - Information and Functions your Website should Include

 

Marketing - Table of Contents