Workbook

Make your Existing Marketing Efforts more Effective then Build an even stronger Marketing Presence!

 

This is a simple method to improve your Business by Integrating your Marketing, Management and your Staffs efforts. It is meant to be an easy process that you can share with your staff on Monday morning. The workbook integrates with information and discussion groups that will allow both you and your staff explore and improve on these initial concepts.

 

 

Sections of Integrative Marketing Workbook

 

Slides from Presentation

Introduction to Integrative Healthcare Marketing

What Marketing Tools do you already have in place?

Information and Features your Website should Include

            ALL the Basic Categories of Information

            Additional Information and Features

            Higher Levels of Functionality

Things to Consider when Designing your Website

 

 

Where to Start:

 

Review the Introduction to Integrative Healthcare Marketing

 

Key Concepts to Keep in Mind:

 

• Always keep the Patients Care and Experience in Mind
• The Reality and Outside Perception of the Practice must Match
  • This Requires that Marketing and Management must Work Together
• Be Consistent
• ALL of your Marketing should Integrate with each other creating Synergy
• Create as many viable methods of Communication as possible

 

  

Use the Simple Steps list in relation to the checklist What Marketing Tools do you already have in place?   Thinking about the concepts in the Simple Steps will assist you to identify areas that could use improvement and point to possible solutions.

 

What Marketing Tools do you already have in place? - Opens the List in a new window (Print it for notes)

 

Simple Steps - Your Next Step