Information and Functions your Website should Include - 2
Additional Information and Features that a Business Website should consider
· Contact Us Form for sending information to the Business in a formatted manner
· Client Satisfaction Survey
o Feedback directly to Manager or Owner about a Clients experience in various parts of their experience.
o Client has a method to give direct comments to a supervisor.
o Clients has the opportunity to deliver a Testimonials
o Business has ability to contact the Client to discuss issues.
o Business has the ability to accept or hide the Testimonial
o All accepted testimonials are displayed on the website or can be used elsewhere
· Pages Several Rich Text pages to explain more about what makes the Business unique and about the Client experience.
· Directions Standard driving or mass transportation directions to Business. Title can change to allow for use as another page.
· Map use of Map Quest, Expedia or Yahoo map that allows for Client to get map and interact with the site to get driving directions.
· Content Management System Flexible system that allows Business to develop an Unlimited sized catalog of Content including Articles, Informational Pamphlets, and Forms, etc.
o Categories are developed and prioritized. These Categories can have descriptions to explain what types of information will be included.
o Content is added to the appropriate Category.
o Content is available by clicking on a Category heading.
o A Client can also Search by Category or the entire CMS for the information
· Pages to display all content published to BBI or ALB Search Engines (hide either page)
· Features:
o Disclaimer on all content pages
o Privacy Statement
o Terms of Use
o Functions: Printer Friendly pages, Email to a Friend, Newsletters (Spam Free)
o Easy to read Navigation with drop downs and side navigation
o Spam and Pop-up resistant
o Built in Secure Messaging - Spam Proof (Not HIPPA approved coming soon)
o Multiple editors for site allowed site owner controls passwords
· Domain Name Easy to understand and link
· Email ability to define email addresses at Name@YourBusiness.org
o Branding consistency
o Emails dont change when Internet Service Provider is changed
o Web mail and/or direct delivery to
· Methods to gain more traffic
o Links to other areas of interest
o Visitor retention tools Discussion Groups, other areas of interest
o Gateway pages Focused interest pages that funnel traffic to a site
o Search Engines
§ BetterBusinessInstitute.org & AboutLivingBetter.org
tied to Search capabilities with link back to your site
· Free Directory Listing
· Free Professional Profile
· Free Publishing of Articles to Search Engine
· Free collaboration with other businesses to build traffic and web-ring configuration that is optimized for high search engine ranking
§ Search Engine Optimization matching titles, meta tags and content to be favorable to search engines; Link to high traffic sites to build high traffic links; Frequent submission to Search Engines: Professional consultants
§ Pay Per Click Bid on keywords, submit a short description and pay per click
§ Purchase Key Words Buy an annual contract for a keyword
§ Purchase Traffic Sites that will forward traffic to your site based on topic
§ Banner ads pay per impression for banners on other sites
· Technical support
o Integrated products and technologies have been standardized to work consistently email support and a constant additions of How To guides will be developed as required
o Based on IBM compatible Internet Explorer nothing else to buy or download
o All development is by completing forms
o Your Control Panel is as close as www.myBBI.org
§ All Functions and Instructions will be available from there
§ MyBBI knows and retrieves all
o Only one page of instruction to use the Text editor just like a simple word processor
o Can work with Dreamweaver for advanced users
o Domain and Email support 24/7 by phone, web and email
*Rich Text pages are pages that accept formatting such as Type size, Bold, Italic, Underline, Grids, and Colors
Email to a Friend 
