Premise 4 - Integrate Marketing & Management

Premise 4 ? Integrating your Marketing with Management -
                       A positive effect on your Bottom Line

 

There are several direct relationships we have explored:

 

Your Practice?s growth is dependant on your existing Patients? perceived satisfaction 

• cash flow ? Now
• improved compliance and therefore health benefits
• referrals equaling new Patients

 

Patient satisfaction is directly related to their expectations of your Practice and your continuous fulfillment of that expectation.

• This expectation is formed by the impression initially delivered in
• Practice marketing materials
• Staff presentation and demeanor
• Existing Patients 

 

The probability of a Patient leaving your Practice increases as the deficit in satisfaction increases over the benefits of the health gains. If you can?t satisfy your existing Patients, then efforts to gain new Patients will not be efficient.

 

 

Methods to Improve Satisfaction:

• Define your Vision of the Practice
• Define and explain what makes your Practice Unique.
• Define Practice responsibilities and the Patients responsibilities and what their experience will be.
• Integrate these concepts with your Practice Management and Procedures, so that what you want will be the reality that your Practice can achieve. The benefits from this are:
• Office procedures match your Marketing promises
• Procedures out correctly outline, scheduled and delegated
• Office will run smoother and more efficiently
• Staff will spend less time dealing with unnecessary emergencies
• There is effectively more time due to the +400% loss due to error
   (see Handout ? One Against Five)
• Staff will have more time (and less stress) equaling better Patient relationships
• Your Practice moves closer to matching its? Vision
• Which allows more time to make more beneficial adjustments
• Marketing based on integration with management will
• Create a more accurate presentation of what your Practice will provide
• Attract more of the potential Patients that a perfect fit for your services
• Not attract potential Patients that will not be responsive to your Practice and therefore become a drain of resources

The closer the reality of your Practice matches the desire of your Patients, the closer you are to having created an 'Unlimited Marketing Budget'

 

• Marketing and Management have aligned which
• Reduces Office inefficiencies and
• Patient experience matches or exceeds expectations
• If Existing Patients are satisfied , then in most probabilities
• New Patients will be satisfied
• Patients that are not a match to your Practice are less likely to be attracted, saving the drag on resources
• Potential Patients have less inertia to becoming new Patients
• Conversion rate of Inquiries to New Patients increases
• More Patients and longer retention allows a Practice to be able to quantify the annual revenue and life of Patient retention revenue  

Soon you know that for each Dollar on Marketing you can expect a much higher rate of return? therefore your Practice is limited only by the amount of service it can render.

Workbook

One Against Five - 400% Loss Factor in Anything NOT Done Correctly the First Time  ·        Done the First Time (if incorrect, then) ·        Un-Done ·        Redone ·        The Loss of 2 other things that could be accomplished during Un-done and Redone ·        Additionally you would have to add to this Patient and Staff Dissatisfaction and Stress